We believe that culture is the only remaining source of enduring competitive advantage for business.
Management has mastered the means of production. Technological advances have produced massive improvements in productivity. We know how to serve customers, target them, woo them and deliver quality to them. We know how to drive costs down and maximize shareholder wealth. All of these things are relatively easy to replicate. Culture is not.
Organizations that ignore the importance of organizational culture in determining their destiny will perform sub-optimally, or fail.
Our goal is to help companies to be more successful by enabling them to harness the power of their organizational values. We have developed a comprehensive framework and online measurement and reporting tool that allows organizations to measure the values driving their culture in a direct, systematic, scientific and consistent manner.